What changes when conversation becomes an interface?

Applications ask people to translate a goal into a sequence of steps. A conversational interface starts with the goal itself: a question, a request or a decision.

That change does not remove the organization’s rules. A useful conversation still needs reliable context, appropriate access and a clear distinction between suggesting an action and taking it.

SAMANTHA is being developed around this direction, through three experiences: CX for customers, Business for people and teams, and Enterprise for the organization and its systems.