Business strategy, international operations and enterprise AI. Oscar brings an operator’s perspective to the vision, governance and development of SAMANTHA.
Oscar Eligio Ortiz RodríguezFounder · Project Architect
Executive profile
Leadership
& experience.
Business leader and entrepreneur with experience in company leadership, international trade, operations, negotiation and contract management. Founder of businesses in Spain and Estonia, with activity across Europe, Latin America and the Caribbean. He leads SAMANTHA, an enterprise AI project focused on human interaction, governed agent orchestration, traceability and business architecture. His approach connects commercial vision, operational discipline, risk judgment and long-term partnerships.
2026–present Madrid / International
SAMANTHA
Founder · Project Architect
Defines product vision and business architecture for an enterprise AI platform focused on human interaction, governed agent orchestration and traceability.
Establishes governance, separation of authority, decision paths and controls for integrating AI while preserving executive direction.
Leads go-to-market strategy, enterprise positioning, technology partnerships and preparation of B2B pilots.
Coordinates master documentation, quality criteria, product continuity and evolution.
2023–present Tallinn / International
Hosanna Global Trading & Logistics OÜ
Founder · CEO · Board Member
Develops international brokerage, trade and logistics solutions between Europe and the Caribbean.
Designs integrated proposals, evaluates costs, margins, contractual terms and risks, and represents the company in strategic negotiations.
2020–present Madrid
Hosanna Brokerage, S.L.
Founder · CEO · Sole Director
Leads strategy, business development and end-to-end operations in food import and distribution.
Negotiates with producers, buyers, freight forwarders, customs agents, warehouses and carriers.
Oversees sourcing, costs, transport, documentation, storage and delivery while developing international B2B partnerships.
2010–2012
Pueblo Viejo Dominicana Corporation
Coordination, analysis and contractual work in a large industrial project.
Areas of leadership
01
Strategy and business development
Company leadership and growth
B2B business development
Supplier and customer negotiation
Partnerships and international expansion
02
Operations and supply chain
Import and export
Sea and road transport
Customs and documentation
Storage and distribution
03
AI, product and governance
Product vision
Orchestration and agents
Governance and traceability
Documentation and continuity
04
Finance and risk
Cost structures and margins
Feasibility analysis
Contract management
Risk assessment
Professional development2013
RepSap Internacional
Training in taxes, duties, levies and applicable legislation.
2010 · Revista Gedusovi
«El Bloqueo Económico»
Article on shared responsibility and the economic context.
Languages
Spanish
Native
English
Bilingual
Digital working environment
Microsoft 365 · SharePoint · CRM · Cost analysis · Executive presentations · AI applied to business · Agent governance · Document architecture
Leadership principles
Reputation
Credibility and delivering on commitments.
Clarity
Explainable and actionable decisions.
Continuity
Lasting relationships and cooperation.
Responsibility
Commercial and operational discipline.
Judgment
Data, risk, experience and human understanding.
Brand illustration of the collaboration between the founder and SAMANTHA’s digital identity.
Building SAMANTHA
From a business need
to a product vision.
The founder’s background informs a clear priority: connect strategy, technology and operations through an intelligence that remains understandable and accountable to people.
